Oreo's multi-coloured Wonderfilled slide heads to Manchester

Oreo is setting up its Wonderfilled commuter slide in Manchester today (7 October).

The slide aimed to brighten up the average journey to work
The slide aimed to brighten up the average journey to work

The northern city is the activation’s last stop, having previously been erected in Birmingham, Sheffield and London’s Canary Wharf.

The multi-coloured slide aims to subvert the regular commuter journey and reawaken the inner child in consumers. It will be available to experience until 6pm tonight in Victoria Station.

The Mondelez brand teamed up with creative agency HeyHuman to develop the experience, which forms part of the Golden Oreo launch campaign.

Daniel Kessler, Oreo brand manager at Mondelez International, said: "As kids we have that a sense of wonder in how we see the world, but as adults we sometimes have to be reminded that often it’s the little things that can brighten our days. The Wonderfilled campaign has been designed to remind adults how a small thing like an Oreo and using a little imagination can brighten their perspective." 

Aimee Okafor, HeyHuman’s director – experiential, added: "We wanted to create an idea to connect people with Oreo and add value to the mundanity of people’s commute to launch new Golden Oreo through a fun and memorable experience."

More: Exclusive - Oreo to transform commuter journey in latest stunt

In pictures: Lipton Ice Tea's giant slide takes over London

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