Oscar Mayer stole some serious thunder from McDonald’s ‘MacCoin’ cryptocurrency announcement.
The fast-food chain is launching five limited edition coins to celebrate 50 years of the Big Mac -- each one allowing customers to buy a burger anywhere in the world.
But the wiener brand slid into McDonald’s Twitter feed and proposed a cheeky partnership with its own ‘Bacoin,’ which was launched earlier this year.
Oscar Mayer tweeted: "You know what sounds like an even tastier idea? Combining our #Bacoin with your #MacCoin. Watch out @USTreasury, we've got some big ideas."
— Oscar Mayer (@oscarmayer) July 30, 2018
McDonald’s didn’t play along, sadly.
Oscar Mayer launched Bacoin with tech bro character Keith Sizzle in a campaign created with McGarryBowen.
The work got a playful grilling in Campaign US’ Private View series. At the time, Larissa Kirschner, VP creative director at Publicis, said: "There were definitely some well-crafted pregnant pauses and one liners, but I find myself wanting to nut-punch the bro, spoof or not.
"I love the fact that the spot leads to an actual site where pork belly trades can actually earn you free product. I didn’t love that I got a ‘Bummer. Try again tomorrow.’ message."