Oscar Mayer hijacks McDonald's 'MacCoin' cryptocurrency

The chain launched the global currency to celebrate 50 years of the Big Mac.

Oscar Mayer hijacks McDonald's 'MacCoin' cryptocurrency

Oscar Mayer stole some serious thunder from McDonald’s ‘MacCoin’ cryptocurrency announcement.

The fast-food chain is launching five limited edition coins to celebrate 50 years of the Big Mac -- each one allowing customers to buy a burger anywhere in the world.

But the wiener brand slid into McDonald’s Twitter feed and proposed a cheeky partnership with its own ‘Bacoin,’ which was launched earlier this year.

Oscar Mayer tweeted: "You know what sounds like an even tastier idea? Combining our #Bacoin with your #MacCoin. Watch out @USTreasury, we've got some big ideas."

— Oscar Mayer (@oscarmayer) July 30, 2018

McDonald’s didn’t play along, sadly.

Oscar Mayer launched Bacoin with tech bro character Keith Sizzle in a campaign created with McGarryBowen.

The work got a playful grilling in Campaign US’ Private View series. At the time, Larissa Kirschner, VP creative director at Publicis, said: "There were definitely some well-crafted pregnant pauses and one liners, but I find myself wanting to nut-punch the bro, spoof or not.

"I love the fact that the spot leads to an actual site where pork belly trades can actually earn you free product. I didn’t love that I got a ‘Bummer. Try again tomorrow.’ message."

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content