AgencySaatchi & Saatchi
SectorConsumer Goods, Government / Non-profit and Public affairs
Nasal-spray brand Otrivin is raising awareness of the health impact of air pollution by bringing an "air-purifying playground" to COP26.
Previously located in Warsaw, Poland, the Air Bubble was devised by Saatchi & Saatchi London and built by an architecture firm.
Publicis Groupe UK agencies Publicis Media and MSL also partnered on the project, which is being promoted with an online film directed by Tomasz Knittel through Papaya. The work was written by Katy Stanage and Olivia Weston and art directed by Fabiano Gomes and Emily Downing.
The installation in Glasgow is made almost entirely of air, water and living algae.