Nasal-spray brand Otrivin has collaborated with an architecture firm and Saatchi & Saatchi to create "the world's first air-purifying bio-technological playground", promoted with a TV ad.
The aim of ecoLogicStudio's playground is to create an environment that cleans the air children breathe while they play, and to raise awareness of the impact of air pollution on children's health.
Located in Warsaw, Poland, the AirBubble is open to all visitors for the next four months.
The playground, and the launch of GSK nasal spray Otrivin Breathe Clean, are being promoted with a film directed by Tino and produced by Fran Thompson at Stink. Publicis Groupe UK also worked on the campaign.