Out-of-town leisure specialist Freeport to call media pitch

The retail and leisure centre operator Freeport has begun a review of its pounds 2 million media planning and buying business after firing the incumbent, John Ayling & Associates, from the account last week.

The retail and leisure centre operator Freeport has begun a review of its pounds 2 million media planning and buying business after firing the incumbent, John Ayling & Associates, from the account last week.

The retail park developer will draw up a list of three agencies to pitch for the business over the next few weeks. Paula Taylor, a marketing executive, confirmed that the company would be looking to make a decision quickly, as it now had no media buying agency in place.

Freeport runs six out-of-town retail and leisure villages in the UK, which aim to combine the appeal of family fun parks with the presence of discount factory outlets for designer clothing.

Freeport Braintree in Essex is the best known of the operations, which were inspired by the success of large out-of-town discount malls in the US. The company also operates stores in Castleford in West Yorkshire and Scotland.