Outdoor advertising industry leader dies after a heart attack

John Klue, a one-time leading figure in the outdoor advertising industry and head of its trade body, has died unexpectedly at the age of 59 after suffering a heart attack.

He will be best remembered as a pioneering director of London Transport's advertising business and, later, as the chief of the Outdoor Advertising Association.

Noted for his energetic and unconventional approach to the advertising business, Klue, a one-time Lever Brothers trainee, spent 35 years in marketing.

At London Transport, he not only championed research into the effectiveness of advertising on the Underground, but also built his reputation as a strategist and lateral thinker.

He later managed Dolphin Outdoor before taking over the Outdoor Advertising Association, combining the role with running his own business consultancy, Eureka.

After his retirement he became closely associated with community projects involving homeless and under-privileged people.

He is survived by his wife and son, Danny Meadows-Klue, who is the chairman and chief executive of the Internet Advertising Bureau.