OUTDOOR/AMBIENT: A Decade of Poster Golds - Pippa Considine looks back on Campaign's golden award-winners

1990: If the Silk Cut campaign needed three elements (silk, a cut

and impact), then Saatchi & Saatchi's 'shower curtain' hit the right

spot, despite its controversially sinister overtones, which led to the

odd complaint to the ASA.



1991: Saatchi & Saatchi was on a roll. This time, its Castlemaine XXXX

poster, 'crocodile', swallowed up the top prize in the best 48-sheet

category and best alcoholic drinks category, before being named as best

individual poster.



1992: Another year, another cigarette brand. Imperial Tobacco's poster

from Lowe Howard-Spink, 'train spotting', won five awards with its

campaign for Regal cigarettes fronted by the fictional character Reg.

Nothing arty or surrealist about this.



1993: Ian Wright, despite being relegated to the substitutes' bench for

the start of England's crucial World Cup match against Holland, scored

this gold for Nike, on the same night as the match. In fact, the

campaign scooped Simons Palmer seven awards.



1994: Nike again. Simons Palmer again. But the agency slipped with just

six awards as well as missing a gold for best campaign, after the judges

decided that despite Pete Sampras earning his individual gold, the

campaign was only worth a silver.



1995: Surprise, surprise. This time Eric Cantona won the top gong for

Simons Palmer and Nike. But, hang on a minute, he has to share the

podium. In a one-off decision, BMP DDB Needham shared top place with its

'father and baby' poster for Volkswagen.



1996: Silk Cut returns to the Campaign gold skyline winning the top gong

for M&C Saatchi. The only blot for the agency was that while 'cheese

graters' also won four silvers, the best campaign gold went to

arch-rival Saatchi & Saatchi.



1997: Cigarettes and sporting heroes make way for a pair of tights. TBWA

Simons Palmer's hoardings for Pretty Polly injected glamour into the

hosiery sector, with the help of some 35ft-high legs and the creative

director Trevor Beattie.



1998: In between legs and nipples, we have one of the many brilliant

pieces of work from BMP DDB for Volkswagen. Its 'swear box' poster also

picked up three silvers and BMP won the gold for best campaign and three

other silvers for its Sony work.



1999: 'Nipples' saw the return of Trevor Beattie to the top slot, this

time as the creative director at TBWA GGT Simons Palmer and working on

the mind-bending Sony PlayStation account.



2000: The year that 'nipples' emerged as a theme. This time as the title

of the ad for Vogue.com, created by M&C Saatchi. Embracing all the

values of the original Vogue brand, the poster ad also picked up three

other awards, despite a number of complaints from the public.



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