Outdoor Planning Awards 2015 launch with new data and brand building categories

The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.

Brand Republic and Clear Channel Outdoor Planning Awards: 2014 winners
Brand Republic and Clear Channel Outdoor Planning Awards: 2014 winners

This is the ninth year of the awards, which recognise and champion the effective and intelligent planning in outdoor advertising

A new Data and Insight category has been added for 2015 and the Continuity category has been reframed to include long-term brand building.

Outdoor planners and buyers have until the end of January to enter for a chance to win the Grand Prize of £30,000 of ad space for their client and a luxury short European break for two.

Each category winner will win a £1,000 prize. An expert panel will judge submissions. Winners will be revealed in April.

Chris Pelekanou, Clear Channel’s commercial director, said: "Outdoor advertising is an incredibly exciting industry to be in at the moment and we are achieving amazing things together that are changing how people look at advertising.

"One of the key drivers of this change is the way we are approaching planning, putting it at the front-end of our campaigns, and how we combine this with great creativity, innovation and audience insight.

"Our Outdoor Planning Awards, running for the ninth consecutive year, is a great way to celebrate the best planning of the last year.

"We are excited to pit the best-of-the-best against each other across all six categories, including our newest – Best Use of Data and Insight in Outdoor."

Grand Prize winners in 2014 were OgilvyOne and Posterscope for the '#Lookup' campaign for British Airways.

The six categories for 2015 are:

  • Best Use of Outdoor in a Multi-Media Campaign
  • Best Use of Multiple Formats in Outdoor
  • Best Use of Continuity and Long-Term Brand-Building in Outdoor
  • Best Use of Innovation in Outdoor
  • Best Use of Data and Insight in Outdoor
  • Best Use of Digital in Outdoor

To find out more and to submit an entry visit the Clear Channel Outdoor Planning Awards web site.

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