Ovarian Cancer Action "Cancer is the second wave" by TBWA\London

Ovarian Cancer Action is urging women to visit their GPs in a bid to quash figures surrounding late diagnosis of ovarian cancer.

With a predicted 35,000 extra deaths as a result of avoiding the doctor during the coronavirus pandemic, the work highlights to the public that "cancer doesn’t wait in line" and "cancer is the second wave".

The work was written by Cyndall McInerney and art directed by Fleur Willems, with out-of-home activity provided by Clear Channel and running in shopping centres across the country. Media is handled by UM London.

May saw Ovarian Cancer Action take over Piccadilly Lights to highlight that "Cancer is working from home".

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