Ovarian Cancer Action has launched a campaign urging people who are experiencing symptoms of cancer to visit their doctor, regardless of stay-at-home and social-distancing guidance.
Seen on Piccadilly Lights, the ad highlights the charity’s estimates that 35,000 people will die of cancer during the Covid-19 pandemic. The work was created by Cyndall McInerney and Fleur Willems, while media was handled by UM London and space provided pro bono by Ocean Outdoor.
Cary Wakefield, chief executive of Ovarian Cancer Action, said: "Whilst many of us are working from home to avoid the spread of Covid-19, cancer is going undetected. If you are experiencing unusual symptoms, your GP wants to see you. And let us be clear: you are not a burden.
"Catching cancer early actually helps the NHS and, even more importantly, an early cancer diagnosis can save your life."