Ovo Energy "It's time to power your life differently" by Uncommon

Energy challenger brand Ovo Energy presents a provocative challenge to climate change deniers in the first campaign from Uncommon, the startup agency collective founded by former Grey London executives Lucy Jameson, Nils Leonard and Natalie Graeme.

Set to the metal track Raining Blood by Slayer, the film shows household appliances plugged into the earth as a metaphor for renewable energy’s potential to power the world. Televisions on a beach broadcast climate change deniers, whose words are rebutted by the iconic call-to-arms "Get mad" speech from 1976 film Network. The spot was directed by Andreas Nilsson through Biscuit Filmworks and is accompanied by press and outdoor ads with illustrations of climate change deniers such as Donald Trump facing sources of renewable energy.