Dominic Owens, the former head of marketing for BT’s business
division, is to launch his own full-service media agency and has
persuaded Simon King and Simon Calvert from the Carat group to join him
in the start-up.
The new agency will be positioned as a full-service media operation
offering clients independent advice on marketing communications issues.
All remuneration will be fee-based.
King and Calvert both have solid track records in planning. King was the
planning director of Carat, joining the company in 1995 from Lowe
Howard-Spink, while Calvert joined Carat Insight from Michaelides &
Neither King nor Calvert had any specific client responsibilities at
The idea behind the start-up is to help advertisers decide between a
range of communication avenues without having a vested interest in any
of the specialist companies.
Owens is understood to have found a network of supply companies in areas
including above-the-line creative, media buying and direct marketing,
who will be the outfit’s preferred partners. But the operation will have
no financial links with any of them.
The launch is scheduled for November, when Owens finishes his gardening
leave from BT. He quit BT in July following the appointment of Tim Evans
from Cellnet as head of brand and corporate communications.
As a client, he was an active member of the Incorporated Society of
British Advertisers’ media policy group, and led a call for proprietary
media research for the advertising community.
While at BT, Owens helped drive the trend for media strategy by
overseeing the decision to appoint New PHD as strategic media adviser on
the company’s pounds 150 million UK advertising account.
He said at the time it was not possible for a client to be sure he was
getting the best advice unless planning and buying were kept
With his own company, he will go a step further by ensuring there is no
financial dependence on the recommendation of specific media.
Before joining BT, Owens was marketing services manager at Mercury
Communications and was previously head of advertising at the
Neither Owens, King nor Calvert would comment.