Owrid quits O&M to head Agency.com's i-traffic Europe

John Owrid, the managing partner at Ogilvy & Mather, is leaving the

agency to join the Agency.com division i-traffic.

Owrid, who has worked for the Ogilvy Group for five years, is taking the

role of European president at i-traffic. His new job will include

developing a strategy for growing i-traffic's business across Europe and

defining ways of working more closely with other Omnicom companies.

I-traffic, whose clients include British Airways and Heineken, is a

specialist digital marketing agency. It is based in New York but has

European offices in London.

Owrid joined Ogilvy in 1996 as a managing partner at OgilvyOne and

focused on new-business development. He began his career at Leo Burnett

and has also worked at group level for BDDP and for the Lowe Group as

the European business director.

During his time at OgilvyOne, Owrid helped to launch its consultancy

division. Earlier this year he took a role at O&M where he ran the Argos

account and developed a brand consultancy.

Owrid said: "I-traffic is very democratic, very open. It has a freshness

that three- or four-year-old businesses tend to have. This is very

infectious when you've come from a big network."

Ron Kovas, the president of i-traffic, said: "I-traffic's customers

require European coverage. John's experience of leading consulting teams

working at a pan-European level is key to enabling i-traffic to extend

service capabilities in this market."

Owrid is expected to join i-traffic next month.


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