Oxfam appoints WPN to donor acquisition DM account

LONDON - Oxfam GB, the UK's largest development charity, has appointed Watson Phillips Norman to handle the digital and direct marketing for its donor recruitment work.

Oxfam
Oxfam

The agency won the business following a pitch against undisclosed agencies. It will now be responsible creating a high-profile online and offline supporter acquisition campaign that aims to appeal to a new category of donors.

WPN's appointment marks the first time that Oxfam has held a retained direct marketing agency for its donor recruitment work.

The charity currently works with a number of agencies on other areas of its business including Rainey Kelly Campbell Roalfe/Y&R, Cheeze DMG and Tangible Response.

Oxfam's relationship with these agencies are unaffected by the new appointment.

WPN already handles the direct marketing for a number of major UK charities, including PDSA, The Salvation Army and Unicef.

Andrew Barton, the head of relationship marketing at Oxfam GB, said: "We have some ambitious plans for supporter acquisition and we have every confidence that WPN will be a great partner for us."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content