Oxfam has released a TV spot demonstrating how the charity can change lives with the help of donations. Rainey Kelly Campbell Roalfe/Y&R created the ad, which shows a six-year-old boy and other members of his community being lifted off the ground after his mother is given a cow from Oxfam. It is accompanied by a soundtrack by Rudimental. The work was created by Mike Boles and Jerry Hollens, and directed by Keith McCarthy through Moxie Pictures.
Executive creative director
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE