The creative features a film of cosmetically challenged alpaca llamas and uses the line: "Alpaca Package: £20. Giving someone a truly beautiful Christmas gift: Priceless."
The soundtrack to the campaign is 'You're Gorgeous', Babybird's 1996 hit. It ends with pictures of a Peruvian farmer and how much the gift of an alpaca would mean to him this Christmas.
The same creative, directed by James Rouse and art directed by Gary Marjoram and Rob Brown, has been used to produce a 60-second TV campaign, which breaks on national TV on December 14 or can be watched on at oxfamunwrapped.com/alpaca.
The Oxfam Unwrapped Christmas project offers a range of unusual solutions to every gift-buying dilemma. Purchasers can help plant an allotment, train a teacher or supply fishing nets to a community.
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