Oxo uses stop-motion animation to show off its transformative effect

A meal concocted from household items - yellow plastic bolts doubling as fusilli, a stress ball chopped like a tomato into red dice and wooden necklace beads vaguely resembling olives - is transformed into delicious real food by Oxo's Herbs & More seasoning pots.

The 30-second 'Fusilli' TV spot is one of three ads stop-motion animated ads in Oxo’s 'The Magic Touch' campaign. The ads promote Oxo’s Herbs & More seasoning pots, which can be added to recipes to add "flavour and depth".

Client: Helen Touchais, flavourings and seasonings category marketing director, Premier Foods

Brand: Oxo Herbs & More

Agency: JWT London

Creatives: David Masterman, Christiano Neves


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