P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'

Marc Pritchard, P&G's global marketing and brand building officer, caught up with Marketing during the Cannes Lions festival. Among other issues he gave his views on why being at a big company is good for creativity, the company's shift to programmatic buying and revealed why he's not keen on the word 'content'.


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