P&G and Excite to launch teenage site

–Procter & Gamble has announced a partnership with Excite to develop a website designed to appeal to teenagers in the UK.

–Procter & Gamble has announced a partnership with Excite to develop a website designed to appeal to teenagers in the UK.

The site is expected to be launched later in the year and will allow P&G to form early relationships with a high prized group of consumers. The site will include community, chat and interactivity.

Precise details of the site will be unveiled shortly, but P&G and Excite UK are expected to seek further content partners for the venture.

James Eadie, P&G brand manager for Interactive Marketing Europe, said: "This site is a great opportunity for P&G to further increase the relevance of our brands to the teenage audience. The internet gives us a unique platform to leverage the scale of our portfolio to better meet the needs of specific target groups."



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