P&G reassigns Pringles account

LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out of Agency.com, Revolution can reveal.

The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles.

Last year P&G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital agencies with offices in multiple European territories with a view to adding at least one to its roster.

The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi & Saatchi to work on digital projects.

According to Nielsen Media Research, P&G has spent £108 million on advertising so far this year, of which £855,000 was spent online.  

A spokeswoman for Wunderman said: "We can't comment on rumours about account moves from other agencies."