P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year.

Mumsnet Talk: two-thirds of the forum's users visit on mobile
Mumsnet Talk: two-thirds of the forum's users visit on mobile

The deal includes sponsorship of Mumsnet’s forum app, Mumsnet Talk, plus content marketing such as bespoke ads, shareable content, sponsored discussions, product tests and a new podcast series.

Two-thirds of Mumsnet’s users visit the site on mobile, with the forums clocking up 9.4 million unique monthly visitors.

Mumsnet founder and CEO Justine Roberts said: "Mumsnet’s forums are absolutely at the heart of our site, and it’s great to have Fairy Non-Bio sponsoring this app, which will be a fundamental part of the Mumsnet experience for many of our users."