Another piece of locally won Ammirati Puris Lintas business looks
set to exit the newly merged Lowe Lintas & Partners with news this week
that P&O Cruises is reviewing its pounds 5 million account.
P&O Cruises had been with Ammirati Puris Lintas since the early 90s, and
had developed a particularly close relationship with its former
chairman, William Eccleshare. He was made redundant late last year as
part of the network’s merger with the Lowe Group.
Nick Burnett, brand marketing manager of P&O Cruises, was not available
for comment as Campaign went to press. However, Chris Thomas, managing
director of Lowe Lintas, confirmed that P&O had decided to hold a
Thomas said Lowe Lintas had not yet decided whether to repitch for the
business. P&O could follow Vision Express and the Mini in quitting as a
result of the merger.
It is an opportune time for P&O Cruises to review its advertising, since
it de-merged from P&O’s ferry arm this week.
Cruising, traditionally the preserve of older travellers, is booming
globally as more baby-boomers approach retirement with money to
P&O Cruises’ UK business is combining with the company’s US cruises
operation, Princess Cruises, to form a new division, and plans a welter
of new ships which would take cruise holidays to a younger age
The UK business already operates four ships, including the Oriana, and
is launching a new superliner, the Aurora, this year.