P&O Cruises retains MCBD

London - Carnival Group Cruises has reappointed Miles Calcraft Briginshaw Duffy to handle its £7 million P&O Cruises creative account.

P&O...retaining MCBD
P&O...retaining MCBD

The agency has been retained on the business after a pitch against The Red Brick Road, TBWA\London and Adam & Eve, handled through the AAR.

A decision on P&O's media planning and buying business is still to be announced.

The incumbent, Starcom, is pitching against Rocket, Carat and Vizeum for the business.