P&O Cruises "shiver" by MCBD

Miles Calcraft Briginshaw Duffy has created a TV campaign for P&O Cruises, designed to show that the company offers a contemporary cruising experience.

The campaign is a marked departure from traditional cruise advertising, in that the focus is not on board the ship or from the perspective of the holidaymaker.

Instead, the spot, is one of three executions, emphasises the sensations one can enjoy while on holiday.

The three executions are called "shiver", "butterflies" and "weight". Each one features a series of images to communicate the variety of destinations: from Iceland to Hong Kong to the Amazon, and the experiences and places to be enjoyed.