P&O Ferries "Brexit reassurance campaign" by Publicis Poke

With Brexit looming (yet again), P&O Ferries has launched a campaign to put holidaymakers at ease.

The ads poke fun at the UK’s will-they-won’t-they approach to leaving the EU, with tongue-in-cheek phrases including "go make your own European Unions".

In a bid to reassure customers, another ad reads: "Out of Europe. Into Europe. Out of Europe. Into Europe. We do it every day."

Launched across press, out-of-home and social, the campaign will run until 31 January, when the UK is scheduled to leave the European Union. It was written by Nigel Roberts and art directed by Steve Paskin. The media agency is Starcom.


Executive creative director
Creative director
Art director
Business director
Senior account director
Senior account manager
Producer Stephanie Dracos
Media buying agency Starcom
Post-production company (print)