P&O "this is the life - Britannia" by Founded

Rob Brydon has returned to front another TV ad for P&O Cruises.

Founded created the campaign, in which Brydon plays a first-time cruise-goer enjoying all the on-board perks and services. The ad continues the "this is the life" positioning launched by the brand in December 2014. The spot first aired on TV on 16 August and was filmed on the Britannia.