PA New Media builds sales team

PA New Media’s internet listings service Eventselector is set to recruit sales staff after boosting its advertising and sponsorship team with two senior appointments.

PA New Media’s internet listings service Eventselector is set to

recruit sales staff after boosting its advertising and sponsorship team

with two senior appointments.



Sales for the service were previously handled by DoubleClick, but have

now been taken in-house under the new advertising and sponsorship

manager Daniel King.



At the same time, Jake Redford has joined as commercial manager, with a

brief to develop e-commerce partnerships. Redford previously worked at

clubbing magazine Jockey Slut, where he was responsible for advertising,

marketing and promotion. King was formerly the advertising manager at

Emap Finance.



Redford confirmed that Eventselector would be ’building a (sales) team

from scratch very soon’. It will also run its own advertising campaign

in December, although an agency has yet to be appointed officially.



Launched earlier this year, Eventselector uses the Press Association’s

listings database to provide a continuously updated guide to what’s on

at 60,000 venues in the UK. But Redford stressed: ’It’s more than just a

listings service. We draw on the experience of PA’s journalists to

provide comprehensive reviews and previews, as well as news coverage of

artists, premieres, tours and exhibitions.



The service has also signed deals with ticket agencies First Call and

The Way Ahead Group, enabling users to buy tickets over the web. It can

also provide video clips of live events, ’so if you’re not sure whether

to buy tickets for the Charlatans in Brighton, you can get an idea of

what the gig might be like,’ Redford explained.



Redford and King report to PA New Media’s commercial director Vivienne

Adshead. She commented: ’These appointments are a major investment in

Eventselector and this is more than justified by the interest shown by

our distribution and e-commerce partners.’



Eventselector is distributed via internet portals Freeserve, AOL,

Netscape and Cable & Wireless.



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