The shop was appointed by the brands’ owner, Mitchells & Butlers, after a competitive pitch against four other agencies. J Walter Thompson London previously had the business.
Pablo is charged with developing brand identities, creating an ad campaign and managing communications. The agency previously worked with Mitchells & Butlers on Ember Inns.
Phil Urban, the chief executive of Mitchells & Butlers, was this month reported as saying that increasing competition was causing "a short-term headache" for his business, adding that he would ramp up his investment plans in response.