Pablo lands Harvester and Toby Carvery task

Pablo, the creative agency co-founded by the former England rugby player Ben Kay, has won a pitch to become the lead strategy and creative agency for the Harvester and Toby Carvery restaurants.

Pablo lands Harvester and Toby Carvery task

The shop was appointed by the brands’ owner, Mitchells & Butlers, after a competitive pitch against four other agencies. J Walter Thompson London previously had the business. 

Pablo is charged with developing brand identities, creating an ad campaign and managing communications. The agency previously worked with Mitchells & Butlers on Ember Inns.

Phil Urban, the chief executive of Mitchells & Butlers, was this month reported as saying that increasing competition was causing "a short-term headache" for his business, adding that he would ramp up his investment plans in response.

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