Pablo has been tasked with developing a positioning for Sport Relief 2020 and driving mass participation in the fundraising initiative, which will be held during 9-13 March.
The shop was appointed lead creative agency after a competitive pitch process managed by the client. There was no incumbent on the account because the work was previously handled in-house.
The campaign will launch early next year across multiple channels and partners.
Jo Cullen, marketing lead at Comic Relief, the parent organisation of Sport Relief, said: "Pablo has understood our brand and our challenges within a short period. They have really listened and are natural collaborators."