Pacific Contract Publishing has won the right to produce and sell
advertising for Pink Ribbon, the magazine published in aid of breast
The one-off magazine, priced pounds 2.95, will go on sale in September
to coincide with Breast Cancer Awareness Month.
It will remain on sale for two months and it is hoped all 100,000 copies
will be sold, raising pounds 100,000 for the Pink Ribbon Foundation.
Pink Ribbon is a departure for Pacific, which normally produces
programmes for events such as Henley, Ascot, film premieres and
However, managing director Peter Vadahty claimed selling the magazine
would be similar to selling programmes and many of the advertisers would
be common to both.
The 244-page glossy will have a 40 per cent ad ratio and the sales
efforts are being led by ad manager Lisa Allen.
Advertisers booked so far include Bhs, Chanel, Apple, MG, Toyota, Daewoo
The title is being edited by Felicity Hawkins, the former deputy editor
of the Sunday Mirror and You.
Last year’s magazine featured interviews with Naomi Campbell, Yasmin Le
Bon and Helena Christensen.