Packet Mixes gets TV debut

Schwartz Packet Mixes is marking its television debut with a quirky new campaign through Quiet Storm.

The work, which breaks this week, comprises three related spots, which will all run in the ad break for The Bill, but which can also run separately.

The idea behind the 30-second ads is that Schwartz Packet Mixes help people create such tasty food that they then want to tell others about it.

Each execution ends with the Schwartz logo, which revolves to reveal the strapline.

The first ad shows a couple calling on their neighbour to tell her that they cooked such a successful dish with a Schwartz Packet Mix that they want her to try one. The next shows the same woman sitting next to a stranger on a park bench and regaling him with details of the chilli con carne she created with Schwartz. The final ad shows the man from the bench in an office environment, encouraging his colleague to try out the new packet mix.

The new ads include a cast of comedians including characters from The Office and Danny Dyer from Human Traffic. They will be supported with major in-store promotion.

Trevor Robinson, the managing director and creative director at Quiet Storm, said: "It's a hardcore sell, done in an original and accessible way. This is 'chain reaction' media placement."

The ads were directed by Robinson and produced by Quiet Storm Films.

Media is by Media Campaign Services.