Pact Coffee "Make a Pact" by Ourselves

Independent speciality coffee brand Pact is asking Londoners to help "fix" the coffee industry in a campaign by Ourselves.

The out-of-home, radio and social media campaign exposes the underpayment of coffee growers and the poor quality of some suppliers' beans. The ads tell people to "make a Pact to fix the coffee industry", and to "wake up and smell the unfairness".

The creatives were Aaron Howard and Tushar Menon, with artwork by Sophie Schofield and design by Chris Harman at Parent.

Credits

Creative agency
Creative director
Audio production
Digital production

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