Pact highlights missing children using Wembley stadium

Missing children's charity Parents & Abducted Children Together (Pact) has teamed with the Football Association and The Sun to air a 60-second commercial on 1,000 screens around Wembley Stadium during tonight's England v Ireland international and on thesun.co.uk after the game.

The ad is part of an integrated campaign built around a football theme that highlights the fact that the number of children who go missing annually - 140,000 - is greater than the capacity of Wembley Stadium.

An accompanying print execution will run in the match programme and on 100 six-sheet digital poster sites in Central London. Following tonight's game the ad will re-run at further matches on an ongoing basis.

Brand: Pact

Client: Lady Catherine Meyer CBE

Agency: Green Cave People

Creative: Keith Terry

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