Paddington Bear returns in DDB ad for Marmite

LONDON - Paddington, the duffle-coated bear, is back on screens hawking the love-it-or-hate-it snack, Marmite.

There are two ads in the campaign that both show the incorrigible bear causing all sorts of mischief with his squeezy Marmite.

In "party", he sneaks some of the stuff into the sandwiches, leading to half of the party "mmmming" their pleasure while the other half "yukking" their disgust.

As one party-goer spits out the offending food, he knocks the tent over.

Paddington crawls out from underneath and says "not again" before putting his hat back on and walking off.

The second spot shows Paddington making a hung-over guest sick with a sausage and Marmite sandwich.

Credits

Project
Marmite Paddington 2
Clients
Noam Buchalter, marketing manager; David Titman, marketing executive, Unilever
Brief
Extend the number of sandwich variants that Marmite is used in
Creative agency
DDB London
Writer
Mike Crowe
Art director
Rob Messeter
Planner
Georgia Challis
Media agency
MindShare
Production company
Tandem Films
Editor
Mike Cook, Tandem Films
Post-production
Framestore
Audio post-production
Chris Turner, Zoo Studios
Exposure
TV