Credits
Group account director
Head of strategy
Managing director
Paddy Power celebrates the return of football, warts and all.
Downplaying poor sportsmanship as an "art form" and half-and-half scarves as "just great camaraderie", the work forgives the bountiful buffoonery of the beautiful game as it returns to the small screen during the coronavirus pandemic.
Launched with outdoor, print and social activity, the work was created by Alex Dew.
Last year, Paddy Power enlisted the "Special one" Jose Mourinho for a spot promoting its daily jackpot.
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