The latest ad in Paddy Power's "You beauty!" campaign celebrates the commitment of a disabled football fan travelling to an away game.
The man overcomes packed train carriages and stampedes on his way to the stadium, but he has the last laugh after scoring a pitch side position in the disabled viewing area. Lucky Generals created the spot with input from Level Playing Field, an organisation that represents disabled sports fans. While Paddy Power’s hero is fortunate to get the "best seats in the house", the charity campaigns to change the obstacles and poor access that disabled sports fans usually face.