Paddy Power - Bad date

Crispin Porter & Bogusky has created its first campaign for Paddy Power since its London office won the business last year.

It highlights the brand's new Home Free Hotline phone app, which calls users with audio advice on how to get out of sticky situations. A TV ad features the comedian Laura Checkley experiencing a terrible blind date. It was written by AJ Musial and art directed by Dawn Yemma, and directed by The Sniper Twins through Independent. Post-production was by Method Studios.


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