It highlights the brand's new Home Free Hotline phone app, which calls users with audio advice on how to get out of sticky situations. A TV ad features the comedian Laura Checkley experiencing a terrible blind date. It was written by AJ Musial and art directed by Dawn Yemma, and directed by The Sniper Twins through Independent. Post-production was by Method Studios.
Crispin Porter & Bogusky has created its first campaign for Paddy Power since its London office won the business last year.