Paddy Power Bingo "Guess or Drag it out" by VCCP

Paddy Power Bingo's campaign has a special Drag Race twist.

Players will need to correctly guess how many bingo balls can fit inside a Mini Cooper for a chance to win a free car. Or instead of guessing, contestants can count the balls – but Paddy Power Bingo will "Drag it out" by making them watch every last ball as they are placed inside the vehicle during a five-hour long Drag show. The ad features RuPaul’s Drag Race UK stars Baga Chipz, Vinegar Strokes and Divina De Campo. It was created by Jake Haynes, George Wait, Patrick Silla and Simon Allen.


Deputy ECD, VCCP Blue
Creative director
Agency producers
Integrated producer