AgencyOfficer & Gentleman
SectorMedia / Entertainment Brands and Betting brands
Former footballer Eric Cantona is fronting Paddy Power's new campaign, which promotes the gambling brand's "Brexit bunker".
The activity, by Spanish creative shop Officer & Gentleman, sees France's former star striker encouraging British people to make an exit of their own – from the whole Brexit process itself.
Cantona recreates Theresa May’s infamous dance moves, mocks Leave politicians Boris Johnson and Jacob Rees-Mogg, and insists the bunker will keep you "as happy as David Cameron with a pig".