Paddy Power "Coach driver" by Lucky Generals

A long-suffering coach driver who ferries around unruly football fans steps into the spotlight for a new ad in Paddy Power's "You beauty" campaign, which celebrates unsung heroes.

Singing his version of 4 Non Blondes’ What’s Up?, the driver copes with obnoxious characters such as Big Fat Phil and the unfairness of not having tickets to matches by placing a bet on his Paddy Power app. Lucky Generals created the spot, which was directed by Randy Krallman through Smuggler. Previous ads in the campaign have starred a football steward, match attendees with restricted views and a horse-racing fan fighting through a crowd.