Paddy Power "complaints line" by Lucky Generals

Paddy Power is releasing two more ads as part of what it calls its biggest and most-joined-up campaign.

Lucky Generals created the work, which stars The Fonejacker, Kayvan Novak, as a customer-service rep dealing with ludicrous complaints. The first two ads broke last weekend. The latest films, which will be released on 12 and 18 March, feature an irate casino operator and an eccentric pianist. This is Lucky Generals’ first major campaign for Paddy Power since the account was ripped out of BMB in June 2015 before it had even produced any work for the brand. The ads were directed by Traktor through Rattling Stick. Media was handled by M2M.