Paddy Power "Don't think you're special" by VCCP

Paddy Power enlists the 'Special One' Jose Mourinho for a tongue-in-cheek spot promoting its daily jackpot.

Alongside a tidal wave of nods to his 19-year career as a football manager, the ad follows Mourinho as he lives his "special" life, from pruning the hedges to feeding his dog. There’s even a cheeky reference to the time he hid in a laundry basket to escape a two-match ban at Chelsea.

However, the three-time Champions League-winning manager is deflated to find his daily jackpot win is less than extraordinary as the game is won by players every night.

The work was created by Chris Willis and Paul Kocur, and directed by Peter Cattaneo. The media agency is MediaCom.


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