Paddy Power "Euro 2020" by VCCP

Peter Crouch takes to the streets in Paddy Power's Euro 2020 spot.

"Can’t you just stick the dog on a treadmill?" Crouch asks as he watches the football in a pub. Hailing the return of the Euros – a tournament that comes around every "four… or five" years – the former football star saunters on to the street where he is met with selfies and sports fans. "It’s coming home," he tells German fans before encouraging people to bet on the footy with Paddy Power.

It was created by Paul Kocur and Chris Willis, and directed by Keith McCarthy through Stink Films. Media is handled by Mediacom and Mediaworks.

Crouch also starred in March’s "Feel like a favourite" ahead of Cheltenham Festival. 


Marketing director
Head of brand strategy
Head of brand
Marketing manager
Senior brand manager
Creative agency
Deputy executive creative director
Group creative director
Associate creative directors
Head of account management
Senior account director
Account director
Account manager
Strategy director
Senior planner
Agency producer
Production company
Sound design
Post production
Media agency
PR Agency