Paddy Power "Feel like a favourite" by VCCP

Paddy Power brought back ex-footballer Peter Crouch and his wife Abbey Clancy, who featured together in its ad marking the start of the football season last year, to front its new horse-racing betting campaign.

The ad looks forward to racing's Cheltenham Festival, which takes place on 16-19 March, and urges punters to "Feel like a favourite". It also includes a cameo from Cheltenham's most successful jockey, Ruby Walsh.

The work was created by Paul Kocur, Chris Willis, Patrick Silla and Simon Allen, and directed by Keith McCarthy through Stink. 


Executive creative director
Creative director
Planning director
Head of account management
Senior account director
Account director
Integrated project director
Media agency
Agency producer
Production company
Offline post production/ editor
Sound design
Online post production/ editor