Paddy Power "Feel like a favourite" by VCCP

Paddy Power brought back ex-footballer Peter Crouch and his wife Abbey Clancy, who featured together in its ad marking the start of the football season last year, to front its new horse-racing betting campaign.

The ad looks forward to racing's Cheltenham Festival, which takes place on 16-19 March, and urges punters to "Feel like a favourite". It also includes a cameo from Cheltenham's most successful jockey, Ruby Walsh.

The work was created by Paul Kocur, Chris Willis, Patrick Silla and Simon Allen, and directed by Keith McCarthy through Stink.