Paddy Power forced to shelve plans to run 'offensive' TV spot

LONDON - Paddy Power has been forced to abandon plans to run its latest ad on TV after regulators feared it could cause widespread offence.

Paddy Power: curry house ad banned
Paddy Power: curry house ad banned

The spot, the third in a series of three ads created by the bookmaker's new ad agency Big Al's Creative Emporium, features four wheelchair-bound actors "doing a runner" on their bill from a curry house.

After the restaurant's owner gives up on chasing them, a brand spokesman consoles him by explaining that while Paddy Power can't get him his customers back, it can in some cases help get him his money back, thanks to its new Money-Back specials initiative, which gives customers the opportunity to have their stake, refunded even if their bet didn't come through.

The ad, which has been launched to coincide with next week's Cheltenham Festival, will now only run online across various social networking sites.

Big Al's Creative Emporium picked up Paddy Power's £1m advertising account last month, after a pitch against Bartle Bogle Hegarty.

The previous incumbent on the business was Karmarama, which last year created a series of quirky TV ads for the brand, featuring sporting cult heroes such as Bruce Grobbelaar and Carlton Palmer.