Paddy Power launches real money Facebook betting app

Paddy Power has launched a real-money sports betting Facebook app, which is currently being trialled for desktop customers before a universal rollout.

Paddy Power: launches Faecbook betting app
Paddy Power: launches Faecbook betting app

The Paddy Power In-Play app is designed to add social engagement to online betting, allowing consumers to bet, as well as interact with other users.

Paddy Power said that use of the app will be subject to "strict age verification checks".

The app was created by Paddy Power’s games development team based in Sofia, in collaboration with its Dublin-based product development team.

Peter O'Donovan, Paddy Power Online’s managing director, said: "The launch of the first real money sports-betting product on Facebook is testament to Paddy Power's ecommerce and technology capabilities, as well as our international industry leadership position in social media. We are pleased to partner with Facebook on this pioneering work."

Will Collins, Facebook’s head of social casino partnerships, added: "Given the popularity of sports betting in the UK, we're delighted to be welcoming Paddy Power onto the Facebook gaming platform with an innovative gaming experience."

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