Paddy Power "Pundits" by Chief

Sacked Soccer Saturday pundits Phil Thompson, Charlie Nicholas and Matt Le Tissier return to the small screen in Paddy Power's festive spot.

The ad shows the trio – who were controversially dismissed from their roles in Auugust – as they celebrate their new jobs as the faces of Paddy Power. "What have we become," Le Tissier laments as the pair watch an ad within the ad, during which all pundits are dressed as giant green presents.

It was directed by Ben Tonge through Chief Productions.

In September, Paddy Power enlisted some of Britain's best drag queens for a competition involving a Mini Cooper and a staggering number of bingo balls.

Credits

Agency
Marketing director
Marketing manager
Brand manager
Head of film & motion GFX
Head of content & channels
Production company
Director
Executive producer
Producer
1st AD
Art department
Creative direction
Post production
Post producers
Editor
Colourist
Audio mix