SectorMedia / Entertainment Brands and Betting brands
ExposureIreland and United Kingdom
Getting paid to jump may be an everyday occurrence for many, but jockey Ruby Walsh has had enough of being accused on social media of falling off horses on purpose.
In the latest film by the Paddy Power team, and with tongues firmly in cheeks, Walsh reacts to one of his Twitter trolls. Deciding enough is enough, the jockey heads round to his attacker's house to get his revenge.
The film rolled out across social on Thursday 9 March, racking up more than 226k views on Twitter, 882k on Facebook and 51k views on YouTube in its first 24 hours.